Drive Sales by Understanding Pharmacists’ Wants and Needs

Background

Pharmacy training is a key part of a successful healthcare brand. Manufacturers invest millions each year to support their products yet often the results are disappointing - No awareness of brand value and loss of sales to the competition.

Creating an effective learning strategy is never more crucial than when marketing budgets are constrained. Identifying training needs is at the heart of it.

What is training needs analysis?
Training needs analysis should be seen as a health check on your brand in pharmacy. It is the systematic collection of data to find out where there are gaps in existing skills and knowledge in pharmacy and what the attitude of pharmacy staff is towards your brand.

It also involves looking at implications of the changing role of pharmacy and collecting data about existing pharmacy capabilities and demands for skills.

How we can help you achieve your marketing goals

• The success of your brand depends on pharmacy staff receiving, absorbing and actioning your key messages
• Providing the right learning opportunities enables the pharmacy team to achieve personal continuing professional development goals which increases brand engagement
• Well-planned pharmacy training is an effective way to build sales without the need for consumer promotion
• Having a clear idea of what pharmacists and pharmacy support staff want to learn and the outcomes expected, provides brand managers with a way to evaluate the effectiveness of training and demonstrate return on investment within the company

Brand Benefits

• Drive sales
• Confident brand recommendation in pharmacy
• Get much more out of your training budget
• Measure results
• More effective sales calls out in the field

Mediapharm Solution: An evidence based, action plan that will deliver confident brand recommendation every single day by aligning your marketing goals with pharmacy business and professional needs.

Our process covers:

• Review of current pharmacy training
• Task analysis
• Identification of  pharmacy training gap
• Statement of pharmacy training requirement
• Assessment of pharmacy training options
• Cost benefit analysis of pharmacy training options

Key Deliverables

• Mystery shopper survey
• Slide set showing results, analysis and key recommendations
• Face to face de brief with Mediapharm pharmacist educator
• 12 month action plan for your brand

Contact: Paul Lowndes on 0208 297 4863 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it for details

-------------------------------------------------------------------------------------------------------------------------

Mediapharm working in partnership with him! research & consulting

him! research & consulting have conducted face-to-face interviews with over 2,400 pharmacy customers across Alphega, Numark, Lloyds and independent pharmacy outlets.  We have also spoken to over 300 pharmacists to understand the level of support required by pharmacists, their training and development needs, as well as EPOS and administration opportunities.

The aim of the Pharmacy Tracking Programme is for both pharmacists and pharmacy suppliers to gain first-hand, robust and independent feedback from customers.  him!’s latest programmes establish how well customers’ needs are being met and what more can be done to improve satisfaction and loyalty, by allowing pharmacists and pharmacy suppliers to better understand some of the ‘who’, ‘what’ and most importantly ‘whys’ behind customers’ buying behavior and motivations within the pharmacy channel.